Theme: Engagement
Don’t let them.
Boundaries are tantamount to strategy. Have you ever had a client say they know what they want?
Clients hire you because you know what they want. What they want hasn’t been battle-tested. It hasn’t survived traffic or user experience at scale.
Delivering value is the core of engagement. Saying yes to everything invites noise, and noise is messy. Messy for you, messy for the client, messy for users.
If you’re confused, say no. If you’re unhappy, say no. It only makes your yeses louder.
Footing the bill doesn’t mean we disregard our principles. We are paid because of them. Don’t let them own delivery. We do.
Results.